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Commerce/2023
ShopForce
ShopForce
Next.js storefront connected to a custom GraphQL API — blazing-fast pages, composable checkout, and a best-in-class Core Web Vitals score for a high-growth UK retailer.
+55% Conversions
3× Page Speed
Next.jsHeadlessGraphQLCommerce
01The Challenge
The client's existing Shopify store was too slow and too rigid to support their rapid growth. Page load times of 6s+ were killing conversion rates.
02Our Solution
We designed a fully headless architecture: Next.js on the frontend, a custom GraphQL API layer, and a headless CMS. CDN edge caching brought pages to under 0.8s globally.
03The Outcome
Conversion rate increased by 55%, average order value by 22%, and page load time dropped from 6.2s to 0.8s. The platform now handles 10× peak load without degradation.
Tech Stack
Next.jsTypeScriptGraphQLContentfulStripeVercelCloudflare
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