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Video & Animation/2023
Jeni
Jeni
A suite of 2D animated brand assets — including a logo animation, onboarding sequence, and social motion templates — for a fintech brand refresh.
Jeni
6 weeks
AnimationMotion DesignBranding2D
01The Brief
The client had completed a brand redesign but their digital touchpoints were still static. They needed motion to bring the new identity to life consistently across channels.
02Our Approach
We built a motion language around the brand's core values: clarity, warmth, and precision. Easing curves, timing, and colour transitions were all codified into a reusable motion system.
03The Result
Brand consistency scores improved significantly in post-launch research. The animated onboarding sequence increased activation rates by 33% compared to the previous static version.
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