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Video & Animation/2023
Aurora
Capital Markets
A suite of 12 short-form video ads designed for TikTok, Instagram Reels, and YouTube Shorts — driving awareness for a new cosmetics product launch.
Aurora Capital Markets
3 weeks

VideoSocial MediaAdvertisingShort-Form
01The Brief
The brand had a limited paid social budget and needed to extract maximum impact. Each creative had to stop the scroll, communicate the product, and drive clicks.
02Our Approach
We shot and edited 12 distinct concepts in 3 weeks using a fast-turn production approach. Hook-first writing, strong colour pops, and product close-ups were central to every cut.
03The Result
Average CPM was 40% below industry benchmark. Total campaign reach exceeded 2.4 million impressions. ROAS of 4.8× across the campaign period.
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