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Video & Animation/2023

AuroraCapital Markets

A suite of 12 short-form video ads designed for TikTok, Instagram Reels, and YouTube Shorts — driving awareness for a new cosmetics product launch.

Aurora Capital Markets
3 weeks
Aurora Capital Markets
VideoSocial MediaAdvertisingShort-Form
01The Brief

The brand had a limited paid social budget and needed to extract maximum impact. Each creative had to stop the scroll, communicate the product, and drive clicks.

02Our Approach

We shot and edited 12 distinct concepts in 3 weeks using a fast-turn production approach. Hook-first writing, strong colour pops, and product close-ups were central to every cut.

03The Result

Average CPM was 40% below industry benchmark. Total campaign reach exceeded 2.4 million impressions. ROAS of 4.8× across the campaign period.

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