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Cycle Works, LLC

The client was launching a new smart speaker and needed a product animation that could run as a hero on their homepage, paid social, and at trade events.

We led with material storytelling — foregrounding the aluminium chassis, fabric grille, and precise tolerances. Slow reveals, depth of field, and a restrained sound design created cinematic impact.

The hero video became the brand's highest-performing piece of content ever. Product page conversion increased by 27% attributed to the video placement.