Fire
Sail Studios

The designer had a strong aesthetic but no coherent brand. With a debut collection launching at a major fashion week, she needed everything designed in under 8 weeks.

We built the brand around contradiction — raw and refined, masculine and feminine. A deconstructed sans-serif wordmark, deep monochromatic palette, and editorial-grade layout system.

The brand debuted to strong press coverage. Three major stockists placed orders within a week of the show. The brand has since grown to 12 stockists globally.