Back to PortfolioLaHood
Branding/2023
LaHood
Music
Brand identity and packaging for an artisan cold-press juice company — designed to stand out in a crowded refrigerator aisle and win shelf space at premium retailers.
LaHood Music
7 weeks
BrandingPackagingFMCGRetail
01The Brief
The product was exceptional but the branding looked homemade. Buyers from Whole Foods had passed due to packaging concerns.
02Our Approach
We built the identity around the concept of 'living colour' — every SKU had its own bold, fruit-forward palette and hand-drawn illustration. Typography was clean to create contrast.
03The Result
After the rebrand, the product was listed by two major premium retailers within 8 weeks. Sales increased 220% year-on-year in the quarter following the rebrand.
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