Back to PortfolioOld
Branding/2024
Old
Tybee
A complete brand identity for a new luxury skincare house — from naming strategy through to packaging, typography, and digital presence.
Old Tybee
6 weeks
BrandingLuxuryPackagingIdentity
01The Brief
A new entrant in the premium skincare market needed a brand that could compete with established luxury houses from day one, despite having no existing equity.
02Our Approach
We crafted an identity rooted in French heritage and minimalist elegance. A bespoke logotype, a refined colour palette of ivory and deep forest, and a type system that echoed couture fashion houses.
03The Result
The brand launched to immediate press coverage. D2C revenue hit $200K in the first 60 days, driven largely by brand-led social sharing.
Project Gallery
Like what you see?
Let's create something remarkable.
Have a project in mind? We'd love to hear about it.
Start Your Project