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Video & Animation/2024
Farantino
Farantino
A 90-second animated explainer that distils a complex B2B software proposition into a clear, compelling narrative for sales and investor audiences.
Farantino
5 weeks
VideoMotion GraphicsB2BExplainer
01The Brief
Sales reps were struggling to explain the product in meetings. The client needed a video that did the explaining for them — clearly, in under 2 minutes.
02Our Approach
We started with script and story before a frame was drawn. A clean motion graphic style with clear metaphors translated the product's technical complexity into visible, tangible value.
03The Result
Sales cycle length reduced by an average of 2 weeks. The video was embedded in investor materials that contributed to a $3M Series A close.
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