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Video & Animation/2024
Lucky
Dream Girl Design
A cinematic product launch video for a consumer technology company — used as the hero on their homepage and across paid media channels.
Lucky Dream Girl Design
4 weeks
VideoProduct LaunchCommercialAdvertising
01The Brief
The product had been in development for two years. The launch video needed to do justice to that effort and generate genuine excitement at reveal.
02Our Approach
We built the reveal around tension and release — starting abstract, slowly revealing the product through light and form before the full reveal with the product name.
03The Result
The launch video drove 1.2M views in the first 48 hours. The product sold out its initial run within 72 hours of launch.
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