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Branding/2024
T4T
Contracting
A strategic rebrand for an established B2B software company pivoting into the enterprise market — repositioning the brand to target Fortune 500 buyers.
T4T Contracting
10 weeks

BrandingTechEnterpriseRebrand
01The Brief
The company had outgrown its startup-era identity. They were winning enterprise deals despite their brand, not because of it. That had to change.
02Our Approach
We stripped back the identity to fundamentals — a geometric wordmark, a deep navy and silver palette, and a refined typographic system that projected enterprise-grade credibility.
03The Result
The rebrand coincided with the company's largest contract win to date. Three C-suite buyers cited brand perception improvement in post-deal interviews.
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