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Branding/2024

T4TContracting

A strategic rebrand for an established B2B software company pivoting into the enterprise market — repositioning the brand to target Fortune 500 buyers.

T4T Contracting
10 weeks
T4T Contracting
BrandingTechEnterpriseRebrand
01The Brief

The company had outgrown its startup-era identity. They were winning enterprise deals despite their brand, not because of it. That had to change.

02Our Approach

We stripped back the identity to fundamentals — a geometric wordmark, a deep navy and silver palette, and a refined typographic system that projected enterprise-grade credibility.

03The Result

The rebrand coincided with the company's largest contract win to date. Three C-suite buyers cited brand perception improvement in post-deal interviews.

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