Lady
Geo

The bakery's handwritten logo had charm for a single shop but wasn't scalable. They needed a brand that could grow with them without losing its soul.

We retained the handcrafted spirit through bespoke lettering and an earthy, warm palette — but built it into a scalable system suitable for packaging, signage, and uniforms.

The rebrand supported successful expansion to three new locations and a wholesale listing with a regional food distributor.