Best
Golf Posture

The founders wanted to position their products as the premium, natural alternative in a market full of generic pet brands. The brand needed to appeal to pet parents who treat their animals like family.

Friendly illustration, playful but refined typography, and a natural colour system communicated both care and quality. Each product line had its own character.

The brand launched on Amazon and hit bestseller status in two categories within 3 months. Repeat purchase rate of 68%.