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Branding/2023
Exclusive
Events and Destination
A bold brand identity for an emerging sports performance brand — covering apparel graphics, identity, and digital brand presence.
Exclusive Events and Destination
8 weeks
BrandingSportsApparelIdentity
01The Brief
The brand was competing with established names in a crowded performance apparel market. They needed an identity that could punch above its weight.
02Our Approach
We built an identity around raw energy and precision. A dynamic wordmark, high-contrast colour system, and bold graphic language gave the brand instant shelf presence.
03The Result
The brand identity contributed to a successful crowdfunding campaign that hit 240% of its target. Retail interest from three major sports retailers followed.
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