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Branding/2024
Promo
Novelties
A complete brand identity for a holistic wellness centre offering yoga, therapy, and nutrition services — designed to attract a premium urban clientele.
Promo Novelties
7 weeks
BrandingWellnessHealthLifestyle
01The Brief
The centre had built a loyal local following but their brand looked amateur. They were struggling to attract the affluent demographic they were targeting.
02Our Approach
Soft botanical illustrations, a sage and ivory palette, and a refined logotype projected calm authority. The identity worked across print collateral, signage, and digital.
03The Result
New membership enquiries increased by 66% in the quarter following the rebrand. The brand was featured in a regional lifestyle magazine.
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